Feb 28, 2022
Some people imagine that cotton grows on trees or is wool from sheep. In fact, it is a shrub that belongs to the mallow family. Cultivation areas are mainly India, China and the USA, but also Brazil and Pakistan. Europe obtains a large part of its cotton from Turkey. Demand continues to rise.
Millions of people in emerging countries are highly economically dependent on the cotton industry. Unfortunately, there are numerous negative aspects to the procurement and processing of the "white gold", such as environmental pollution and exploitation. Even today, the hard work on the plantations is even done by children. Natural disasters additionally endanger the existence of small farmers.
However, we can influence improvements. This makes it all the more important to take a closer look at the issue.
By not using chemical fertilisers and pesticides, water pollution is reduced by about 98 percent compared to the cultivation of conventional cotton. No toxic chemicals end up in the groundwater, which often endanger the drinking water supply in the producing developing and emerging countries.
On average, 11,000 litres of water are used for 1 kg of conventional cotton, in India even 23,000 litres. Since cotton grows in dry regions, a large amount of water has to be supplied via water bodies or groundwater, for example. This exacerbates the water shortage in these areas.
The production of organic cotton uses 40 percent less water, i.e. only 6,600 litres per kilogram. The moisture holds better on the thicker humus layer, so less irrigation is needed. A lot of water is also saved because no genetically modified plants are grown.
According to a 2015 study by the Soil Association, water consumption was even 91 per cent lower for organic cotton. However, it must be taken into account that the cultivation of organic cotton is less efficient per hectare. In any case, the fact is that growing natural cotton saves resources considerably in many respects.
Less energy-intensive working methods and the absence of synthetic fertilisers and pesticides reduce greenhouse gas emissions by 46 percent compared to conventional cotton cultivation. If the country of origin is in Europe, additional CO-2 is saved due to the shorter transport route.
The textile industry is one of the biggest polluters, accounting for about 10 percent of global CO-2 emissions. Every year, 3 trillion garments are produced worldwide. According to the WWF, about half of these are made of cotton.
With these figures, it becomes clear how important it is to move towards fashion that is produced in an environmentally friendly and sustainable way. This would have a positive impact on global climate change.
We are increasingly finding offers for clothing and underwear made from organic cotton. But the global cultivation area is currently only barely one percent. In order for the fashion industry to shift its production more towards sustainability, it would be important that consumers consciously make their consumption decision in favour of organic textiles.
One way to improve your ecological footprint is to support brands that invest in a sustainable future. Since politics has no particular influence in this direction, it is the responsibility of each and every one of us. We are also doing something good for ourselves, for the soul and the body. When buying, however, there are a few things you should keep in mind.
You can recognise organic cotton by the certified labels. But be careful, the word organic is not protected and different things are guaranteed.
Recognised institutions are "Organic Content Standards (OCS)" and "Global Organic Textile Standard" (GOTS). With these labels you can be sure that it really is sustainable organic cotton.
If you also want to support living wages for the people in the growing countries, you should also look for the seal of the "Fairtrade Foundation".
Once natural material is mixed with synthetic material, it is difficult or impossible to separate.
If you buy organic cotton, you can pass on or dispose of the garments without worry. The material is durable and biodegradable. It can be recycled without any problems. In this way, you contribute a lot to saving water and energy.
Even better than recycling is to wear the garment for as long as possible. Because energy is also consumed when you recycle. Maybe a friend will be happy about your beautiful yoga shirt, which you would like to exchange for a new one even though it is still in good condition. High-quality clothing has a longer useful life and is also easy to resell second-hand.
We want to contribute to improving the environmental and social footprint while offering high quality, environmentally friendly manufactured fashion.
Free of pesticides and insecticides, our loungewear is made in Portugal within a 40 kilometre radius. The organic cotton is knitted, dyed and sewn into finished garments directly in Portugal.
The absence of harmful chemicals not only protects the environment, but also your skin. This is not only a good reason for allergy sufferers to find new favourite pieces from our collection.
Fair treatment of nature is just as important to us as fair treatment of our employees, who largely produce the loungewear by hand. The employees sign each piece personally so that you can see who made your garment.
Our organic cotton loungewear is GOTS, OCS and OEKO-TEX certified. The light, soft and breathable quality gives you the right feeling of well-being for a relaxed everyday life. Perfect for meditation, self-care time or a walk outdoors. The garments from our new collection give you a sporty look with an elegant touch. They are not only super comfortable, but also durable and long-lasting.
We donate at least 10 percent of our profits to organisations that work to protect elephants from illegal hunting and cruelty. With your purchase, you are helping to save endangered elephants.